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The golden age of search engine marketing

This is an exciting time in which to live: it's the golden age of search engine marketing. There are enormous opportunities for "mining gold" from the Internet, much like the '49ers mined gold from the Sierra Nevada foothills in California. 

 

Here's why the opportunity exists: more than 50% of adults in the US now have Internet access. This is a HUGE marketing "tipping point[1]" that foreshadows immense changes in the way people buy products and services.

 

At the same time, only 10% to 20% of websites have even a modicum of optimization. They are simply not designed for search engines' spiders to find and index them.

Like the '49ers, companies can seek gold by recognizing and adapting to an Internet-centric market. Proper webpage design, better search engine placement and marketing and maintenance efforts result in more website traffic and sales leads.

So, by properly designing, writing and optimizing your website, you can set yourself ahead of 80% - 90% of your competitors just by optimizing your website! And all you need is a tiny percentage of the approximately 400 million daily searches to visit your website in order to yield big results.

Imagine your potential success by simply offering a desirable product or service on a properly designed and optimized website. What an opportunity for companies to accelerate ahead of their competition by focusing on their website as the center of their marketing plans! For the next few years, a small investment in search engine placement can yield huge results!

Statistically, 85% of Internet users use search engines to find new products or services on the Web. Further, search engine users are three times as likely to click on a top-ranked site as they are to click on those ranked number four and lower. If your site is properly organized, attractively designed, optimized and promoted, you won't only get more traffic, you'll get better traffic-- people searching specifically for your company's products and services.

Take advantage of this tremendous marketing opportunity to reach millions of potential buyers by making your website more visible and attractive to them.


[1] Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

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